Let’s Make This EarthDay A Real Earth Day.

David Quilty

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April 21, 2008

With “green” being at the forefront of every TV show, magazine cover, newspaper story – it’s going to be hard to avoid being greenwashed tomorrow on EarthDay. From machines that crush aluminum cans for you using electricity to “environmentally friendly” plastic bottles (what a joke, really – that’s an oxymoron if I have ever heard one), greenwashing is becoming overwhelmingly prevalent in our world. Companies are realizing that there is money in not only selling worthwhile green products but also “green” products that are nothing of the sort. Every day in my inbox I get press releases from companies wanting me to mention these type of products on this site – and every day I write them back “Thanks, but no thanks…I cannot in good faith tell my readers about X product, but good luck to you”. Too many green sites promote all these press releases whether they are a truly green product or not.

This year, make EarthDay truly about the earth – let’s try not to buy anything. At all. Let’s use what we already have. Let’s reuse glass sauce containers as vases. Let’s try to use more microfiber cloths and less paper towels. But mainly lets avoid buying a product that gets advertised as being green…and is not in the least bit green or environmentally friendly. EarthDay stickers not printed with soy inks and natural glues. Earth Day hats and shirts from China with made with non-organic cotton and by children in sweatshops. “Green” cleaners made by a company known for being the world’s biggest maker of toxic bleach. Let’s make tomorrow’s EarthDay the beginning of an awakening, even if it is only a first step for some of us. We will not fall for greenwashing nor will we allow ourselves to be tricked into believing everything we read from companies looking to take advantage of our concern for our planet.