SC Johnson has introduced new cleaners called Nature’s Source, which claim to be “a new line of natural cleaning products from SC Johnson, made with simple, biodegradable, plant-based cleaners. Now you can have the cleaning power you want and still go natural.” However, with some digging around and reading their Material Data Safety Sheets, I have found that “natural” is all in the eye of the beholder:
The total amount of non-natural/synthetic ingredients in each product is less than 1% and is employed only when effective natural ingredients can not be found. These non-natural ingredients include fragrances, dyes, stabilizers and preservatives.
The synthetic ingredients fall into the following categories:
Fragrance – The fragrance does contain some natural and synthetic ingredients to ensure stability and overall quality. Fragrance is included as a cleaning cue.
Dyes – Some proven synthetic dyes are used to maintain product appeal with good stability. The dye in our Natural Toilet Bowl Cleaner was included as a cleaning cue and usage guide.
Stabilizers – It is critical for the product performance to maintain its stability over time. Stabilizers have been added to help protect the pH and for maintaining clarity.
Preservatives – SC Johnson has strict guidelines regarding microbial controls. Adding a preservative protects the formulation from bacteria, mold and yeast. This ensures we maintain product quality, performance and safety.
Potential Health Effects
Routes of exposure : Eye, Skin, Inhalation, Ingestion.
Eyes : May cause: Moderate eye irritation
Skin : May cause skin irritation.
Inhalation : May cause nose, throat, and lung irritation.
Ingestion : None known.
Aggravated Medical Condition : Persons with pre-existing skin disorders may be more susceptible to irritating effects.
So, my question to you is, is this greenwashing? It sure seems like it to me. Why buy stuff that is marketed as natural and good for the environment when there are truly green products available out there that one can buy instead? What do you guys think?