A new KFC/Taco Bell store in Northampton, MA is proclaiming to be a green restaurant because they use 30% less energy and water than a normal store. The inside of the store has been designed with recycled materials and will convert waste into biofuels, which is great. However, calling a business “green” only because of the way the building is built is not exactly being true to the meaning. KFC/Taco Bell serves fast food, you see…and that is possibly the furthest thing from green that you can be as a restaurant. Sure, it’s nice that the building is attempting to be eco-friendly, but don’t be fooled – it’s far from green. Take these facts into account:
1. The waste generated by plastic straws, styrofoam food containers, and cardboard signs.
2. The food itself – full of high-fructose corn syrup and non-sustainably raised meat.
3. Does it have a drive-thru, where cars idle for quite a while to order their food?
4. Not a single typical fast-food joint was given a single green leaf on Greenopia’s latest rankings.
So yes, it is great that this company is trying to be green by doing some of the things they are doing. Unfortunately, it does not negate the fact that the rest of their entire business model is the furthest thing from sustainability that one could find. Greenwash? Yes indeed.