Greenwash Of The Week: The Shell Eco-Race.

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May 13, 2009

My friend Keith over at The Unsuitablog pointed out an article that I am proclaiming the Greenwash Of The Week – an Eco-Race sponsored by the Shell Oil Company. I never saw this article when it was published over at the Guardian but Keith caught it and was quick to point out the hypocrisy in an eco-race sponsored by the oil company that is involved an oil project that has been deemed The Most Destructive Project on Earth:

If you live downstream, your water is being polluted and your fish and wildlife may be dangerous to eat. If you live in Saskatchewan you are a victim of acid rain. If you live in BC, supertankers may soon be plying your shoreline carrying Tar Sands oil to Asia. If you live in Ontario, you are exposed to harmful emissions from the refining of Tar Sands Oil. And the impacts do not stop at Canada’s border – US refineries are re-tooling to handle the dirty oil from Alberta. With the Tar Sands, Canada has become the world’s dirty energy superpower.

However, Shell doesn’t seem to see the greenwash or hypocrisy of their sponsorship of the race: “As an energy company, Shell is committed to reducing the environmental footprint of its operations and products, and to help meet the world’s growing demand for energy in secure and sustainable ways. The Shell Eco-marathon inspires others to think about energy efficiency and offers a platform to work on solutions in a very practical manner.”

How can a company proclaim to care about the environment and their footprint while simultaneously participating in The Most Destructive Project on Earth? I am not sure they can.

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