http://thegoodhuman.com/2009/05/27/greenwash-of-the-week-new-greenwash-sin-2009-report/ Sustainability, Environment, Progressive Politics, Peak Oil, Going Green. Wed, 23 May 2012 05:57:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://thegoodhuman.com/2009/05/27/greenwash-of-the-week-new-greenwash-sin-2009-report/#comment-4653 fr33energy Tue, 23 Nov 2010 04:05:06 +0000 http://www.thegoodhuman.com/?p=2408#comment-4653 Terrachoice is a for-profit company that created a bias marketing campaign to push Ecologo (the logo they manage). My wife bought some Ecologo products a while back and noticed greenwashing on the labels. What a farce; that makes Terrachoice and Ecologo sinners! This prompted me to check out Ecologo standards. I was surprised to learn that they are so old they cannot really represent environmental leadership anymore?! Others only have a single criterion statement (another sin); where is the life-cycle approach they promised on their website (another lie)?! Check out their website and download the standards and see for yourself... Shame on Terrachoice for pointing the finger at others, when they cannot deliver. Most eco-labels are not worth paying extra money, because we have no idea of the real environmental savings. All we have here is hypocrisy, marketing spin, and a very bad marketing campaign. It”™s all a scam. Beware! Terrachoice is a for-profit company that created a bias marketing campaign to push Ecologo (the logo they manage). My wife bought some Ecologo products a while back and noticed greenwashing on the labels. What a farce; that makes Terrachoice and Ecologo sinners! This prompted me to check out Ecologo standards. I was surprised to learn that they are so old they cannot really represent environmental leadership anymore?! Others only have a single criterion statement (another sin); where is the life-cycle approach they promised on their website (another lie)?! Check out their website and download the standards and see for yourself… Shame on Terrachoice for pointing the finger at others, when they cannot deliver. Most eco-labels are not worth paying extra money, because we have no idea of the real environmental savings. All we have here is hypocrisy, marketing spin, and a very bad marketing campaign. It”™s all a scam. Beware!

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