In what is being called an “environmentally-friendly” marketing campaign, Domino’s and Green Graffiti have teamed up to graffiti Domino’s logos, with the help of a high-pressure water sprayer, in the dirt on the sidewalk around L.A., Philly & NYC.
“This is different because GreenGraffiti cleans part of the sidewalk and leaves ads behind,” said Tim McIntyre, spokesperson for Domino’s Pizza. “At first glance, it appears that something’s been painted onto the sidewalks. In reality, we’re just removing dirt and leaving ads behind. Domino’s is one of the first companies to use GreenGraffiti in the U.S. and has added the unique twist of an old-fashioned scavenger hunt for our consumers to have a little fun.”
However…Anyone else see something wrong with calling this an environmentally-friendly campaign? While the Green Graffiti company claims to help poor people in Brazil with rainwater harvesting and education, which is great, nowhere on their website does it say that they are using reclaimed or grey water to spray the sidewalks with throughout the cities. So from what I have been able to tell, they head out in the middle of the night and spray ads/graffiti on our sidewalks to try to sell us stuff – with fresh potable water. There really isn’t anything green about it, if you ask me. What do you think?