Greenwash Of The Week: Climate-Friendly Food Labels.

September 9, 2009

While not showing here in the U.S. anytime soon (that I know of), Sweden is going to start putting “Climate Friendly” labels on some food products. Entirely voluntary but supposedly subject to certification, the Federation of Swedish Farmers (LRF) is responsible for coming up with the criteria for getting the label. However, with a statement like this one:

“The only thing we’re guaranteeing is that improvements have been made,” says Anna Richert, an adviser to the Federation of Swedish Farmers, and head of the team developing the criteria for labelling products. “This could mean reductions in emissions of anything from 5 to 80 per cent.”

One has to wonder about just how “climate friendly” these food products will be. A 5% reduction is not exactly groundbreaking and wouldn’t cost much of anything to achieve, but it would go a long way to helping a company become “green” in the eyes of a consumer. Sounds like a giant greenwash to me, especially since the group who came up with the label idea are the ones who stand to benefit the most from it.

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