Greenwash Of The Week: Huggies Pure & Natural.

October 7, 2009

Um, yea…this is a whopper of a Greenwash of the Week, as you will soon find out. Huggies has just introduced a diaper they are calling “Pure & Natural”, featuring natural ingredients. What are the natural ingredients in this diaper? Some organic cotton that is included on the OUTSIDE of the diaper (which A. never gets touched by the baby and B. just gets thrown into a landfill). Yep, that’s it. That’s the entire “Pure & Natural” part of this new greenwashing diaper. The website is does have green coloring on it, so maybe that’s part of the “natural” too, but I don’t see anything else. But then again, Huggies is owned by Kimberly-Clark, so this should all come as no surprise.

Know what’s really Pure & Natural, Huggies? Organic cotton cloth diapers, not plastic ones with a tiny amount of wasted organic cotton on the outside.

Filed in: Greenwash • Tags:

About the Author:

After a varied past of being a test driver for automotive television programs, a Hollywood studio lackey, and an online media sales director, David is now the publisher and editor of The Good Human. In his spare time he rides motorcycles, drinks good beer, and builds stuff in the garage. You can follow him on Twitter at @thegoodhuman or G+ at Google
Like this post? If so, please consider subscribing to my full feed RSS. Or, if you would prefer, you can subscribe by Email:

Enter your email address in the box below. Address will only be used to deliver a daily email and you can unsubscribe at any time.

Comments are closed.