http://thegoodhuman.com/2010/03/31/greenwash-of-the-week-aqua-mist-freshness-of-nature/ Sustainability, Environment, Progressive Politics, Peak Oil, Going Green. Wed, 23 May 2012 05:57:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://thegoodhuman.com/2010/03/31/greenwash-of-the-week-aqua-mist-freshness-of-nature/#comment-5998 Anne Wed, 31 Mar 2010 14:10:34 +0000 http://www.thegoodhuman.com/?p=2760#comment-5998 Is this really a Greenwash? The product never claims to be green, or natural, just that it smells like nature. I'm sure some people might be taken in by the ad, but who would honestly assume that a product like this is green, especially since the marketing materials never make any such claim? Is this really a Greenwash? The product never claims to be green, or natural, just that it smells like nature. I’m sure some people might be taken in by the ad, but who would honestly assume that a product like this is green, especially since the marketing materials never make any such claim?

]]> http://thegoodhuman.com/2010/03/31/greenwash-of-the-week-aqua-mist-freshness-of-nature/#comment-5999 david Wed, 31 Mar 2010 12:47:06 +0000 http://www.thegoodhuman.com/?p=2760#comment-5999 Nature isn't "green" by default? After all, marketing toxic chemicals as a replacement for nature isn't exactly honesty. Nature isn’t “green” by default? After all, marketing toxic chemicals as a replacement for nature isn’t exactly honesty.

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