Here we go again. First, they sell bottled tap water in 30% plant-based plastic bottles and call it green. Then, an “eco” site pimps a Coke can missing its paint as “green”. Lately, they are a partner and participant in a conference called Sustainable Brands. (No, I’m not joking about that one – but I wish I was) And just last week, Coca-Cola was chosen as a sponsor of ‘Green Week’, an annual European Union conference debating environmental sciences. Seems strange that a company charged with creating water scarcity and polluted water from its bottling operations in India and who is the winner of the First Corporate Greenwashing Award would be headlining a ‘Green Week’ event for all of Europe.
But then again, we have learned that appearance is everything and action is nothing. If they can be called sustainable here in the US by a “Sustainable Brands” conference, why not in Europe at a “Green Week” as well? And if they are getting these labels just by paying a few bucks into these organizations, why bother doing anything actually green?