http://thegoodhuman.com/2010/06/09/greenwash-of-the-week-europes-green-week-sponsored-by-coke/ Sustainability, Environment, Progressive Politics, Peak Oil, Going Green. Thu, 24 May 2012 10:37:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://thegoodhuman.com/2010/06/09/greenwash-of-the-week-europes-green-week-sponsored-by-coke/#comment-6345 Haddon Wilson Wed, 09 Jun 2010 18:26:32 +0000 http://www.thegoodhuman.com/?p=2850#comment-6345 Which is precisely why it's called Greenwashing. I would love to be in a position to direct an organization who had the opportunity to turn around on the very sponsors it receives, and teach them a lesson on 'strength in numbers' and 'doing the right thing'. Which is precisely why it’s called Greenwashing. I would love to be in a position to direct an organization who had the opportunity to turn around on the very sponsors it receives, and teach them a lesson on ‘strength in numbers’ and ‘doing the right thing’.

]]> http://thegoodhuman.com/2010/06/09/greenwash-of-the-week-europes-green-week-sponsored-by-coke/#comment-6343 Haddon Wilson Wed, 09 Jun 2010 18:11:47 +0000 http://www.thegoodhuman.com/?p=2850#comment-6343 Sounds more like 'Green Weak' to me. If the organizations we entrust to help raise awareness of sustainable issues and practices choose to side with the very perpetrators of these goals, then they don't deserve to be in positions of power. If the organization has few options for sponsors and financial help, then they should at least have a keynote speaker present on the topic of Greenwashing and the true nature of that sponsor. I see no reason why we can't attempt to bleed them dry of their blood money and use it against them. Sounds more like ‘Green Weak’ to me. If the organizations we entrust to help raise awareness of sustainable issues and practices choose to side with the very perpetrators of these goals, then they don’t deserve to be in positions of power. If the organization has few options for sponsors and financial help, then they should at least have a keynote speaker present on the topic of Greenwashing and the true nature of that sponsor. I see no reason why we can’t attempt to bleed them dry of their blood money and use it against them.

]]> http://thegoodhuman.com/2010/06/09/greenwash-of-the-week-europes-green-week-sponsored-by-coke/#comment-6344 david Wed, 09 Jun 2010 16:16:16 +0000 http://www.thegoodhuman.com/?p=2850#comment-6344 Because these orgs don't bleed them dry and use it against them - they take some money and then allow companies like Coke to use them as cover for their totally "ungreen" activities. Just like the chemical companies being allow to participate at "Sustainable Brands" - for a little cash, it makes for good PR while not having to actually do anything good. Because these orgs don’t bleed them dry and use it against them – they take some money and then allow companies like Coke to use them as cover for their totally “ungreen” activities. Just like the chemical companies being allow to participate at “Sustainable Brands” – for a little cash, it makes for good PR while not having to actually do anything good.

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