“That’s Green Done Right” is the amazing greenwash slogan that Scott, AKA Kimberly-Clark, has chosen to trademark to describe their paper products – bath tissue, paper towels, napkins, etc. Their paper towels have, wait for it, a whopping 60% recycled paper fiber. Wow, how green of them! That leaves 40% virgin paper pulp in a product designed to clean up spills and pick up after your pet. Sounds like a proper use of felled trees to me.
While plenty of companies make their paper towels from 100% recycled paper fiber (Seventh Generation and Marcal come immediately to mind), Kimberly-Clark continues to cut down trees to provide paper towels for use around the home. Something in this equation doesn’t equal “green done right”, but maybe it’s just me. After all, it’s not like Kimberly-Clark has been the subject of the Greenwash of the Week before, right?
As an aside, I highly recommend you ditch the paper towels all together – I have a drawer full of rags that I use and wash each week that work just fine.