Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
Since the first “sins of Greenwashing” study was published in 2007, the world has re-awakened to the issue of false and misleading environmental claims. Although we at terrachoice have been pleased by these developments, we hope to see more reporting that is encouraging of business. Scrutiny of environmental claims will be positive only as long as it manages to discourage greenwashing while simultaneously encouraging more and more green product innovation and commercialization.
With that in mind, we launched this edition of the sins of Greenwashing research to update the state of knowledge of environmental claims, to focus particular attention on home and family products, and to add a constructive perspective to the debate.
What we found is fascinating and telling, and includes both good news and bad.