2012 Toyota Prius c Priced Under $19,000, Gets 53 MPG

The newest hybrid car, the Toyota Prius c, will be priced under $19,000 and will achieve an average of 50 MPG, making hybrid technology available to the masses on a much wider scale.

The car comes in 4 different “grades” of features, with MSRP prices ranging from $18,950 up to $23,230. The base model comes rather well-equipped and includes features normally reserved for more expensive models, such as automatic climate control and Bluetooth hands free phone controls. The top of the line model comes with heated front seats, navigation with touchscreen, satellite and HD radio, Toyota Entune (Pandora, weather, traffic, apps), power moonroof, smart key, and 15 inch alloy wheels. At just over $23,000 it’s a lot of car for the money, especially when compared to similarly-priced cars on the market.

This new Prius c has a 1.5-liter engine four-cylinder, which is slightly smaller than the 1.8 liter that the standard Prius model has. The 120 batteries are under the rear seats, giving the car a lower (read: better) center of gravity. The Toyota Prius c is expected to reach between 30,000 and 40,000 sales in the first year alone, and considering that the original big brother Prius has a sticker price starting at $24,000, I won’t be surprised if they sold a lot more than that. There have been some discussions about being able to keep up with demand, but they’re Toyota – I am sure they will be able to figure it out. It should make for some good competition against Honda’s Insight (priced at $18,350), making both cars an obvious consideration for first-time (or just first-time hybrid) car buyers. Check out some images and a video of the new Toyota Prius c below:

toyota prius c

toyota prius c

toyota prius c

What do you think of the 2012 Toyota Prius c? I really dig it, especially at under $19,000 for a new car that gets 53 MPG in the city and can still haul groceries and a couple of friends. For more information, visit the Toyota Prius c website.

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David Quilty

After a varied past of being a test driver for automotive television programs, a Hollywood studio lackey, and an online media sales director, David is now the publisher and editor of The Good Human. In his spare time he rides motorcycles, drinks good beer, and builds stuff in the garage. You can follow him on Twitter at @thegoodhuman or G+ at Google

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