It’s that moment when you recognize that industry and ecology are inherently connected that you truly understand why you’ve taken steps to improve your personal and professional carbon footprint. You make the LED bulb connection that energy conservationists has been educating: If you replace one incandescent light bulb with an LED, you can save 42 gallons of water per week. Wendy Pabich, an environmental scientist, educator and writer of the book “Taking On Water,” explains that our valuable water supply is at risk because electricity production requires a large amount of it to cool large equipment and to power steam-generated turbines. She goes on to say at onepercentfortheplanet.org that over half of the U.S. total water withdrawals each year feed our electrical grid.
Knowing valuable information like this can only drive a business’s desire to do what they can to help. One step is to offer reusable, recyclable, biodegradable and organic items to promote your business. Your customers, employees and the earth will appreciate it.
Reusable Water Bottles
You might think putting a label with your logo on a bunch of “recyclable” water bottles is a good way to get your business recognized but, in fact, it is not the friendliest gift at all. With the amount of PET (polyethylene terephthalate), there are health risks with chronic exposure and the possibility of bacteria growth with continued use of the same plastic bottle. See the link to our story, “How to Choose a Safe and Reusable Water Bottle” for more information.
Here’s a better idea – give the promotional gift of an aluminum or stainless steel water bottle.
When considering a promotional gift and have extra budget, a SIGG aluminum water bottle or Klean Kanteen engraved with your logo is a sure way to get people recognizing your business for saving them money from buying regular water bottles and saving Mother Nature from trillions of bottles and cans trashed each year.
Recyclable Print Collateral
Rewards cards, VIP tickets, calendars and loyalty cards offering discounts and freebies are always appreciated by current and potential customers. With the ease of creating visually appealing plastic business cards online, the sky is the limit on your vision. Include QR codes, Twitter handles and magnetic strips on these versatile, durable and recyclable little gifts that won’t be tossed in the trash and forgotten about.
While printing plastic cards for less can reduce the amount of paper that is printed at a print shop, there are even bigger ways to be environmentally responsible when planning your print collateral campaign. Trust a printing company that not only offers recycled paper and vegetable-based ink but that is certified in globally recognized conservation initiatives like the SFI (Sustainable Forestry Initiative). Recycled business cards could some day soon be not only appreciated but expected.
LED is the second most optimal light source (other than the sun, of course) and could help save the earth’s water supply. Print your logo on a LED flashlight, bookmark or keychain and your environmentally conscious promotional gifts will be used, appreciated and remembered.
Bamboo (Nearly) Everything
Bamboo: one of the most abundant sustainable raw resources on the earth. Basically, it’s grass. And boy, does it grow fast. No need for chemicals or pesticides, considering all it really needs is rainwater to grow. This eliminates carbon emissions and waste allowing everyone to breathe a little easier.
There are some unique gifts to offer clients, employees and potential customers that include (but are not limited to) pens, back scratchers, t-shirts, tote bags and USB drives. Learn more about the benefits at greenearthbamboo.com.
Guest poster Bernie is a volunteer at a local drop-in shelter and a freelance writer for various sites that address environmental issues.