What Companies Are REALLY Doing While Attending Sustainable Brands

June 9, 2014 3 Comments

Last week on Twitter, I saw that it was time for the annual greenwashing Sustainable Brands conference. I first started writing about this conference back in 2010, and while I have continued to watch what they do I also kind of stopped paying too much attention to them.

It just makes me too sad that so many “environmentalists” continue to give this organization any press.

But since it has been a few years since I last wrote about them, I figured it was time to take a look at who the sponsors and attendees were this year, and surprise, surprise – it is many of the same companies that attended 4 years ago. Since 4 years has gone by since the last conference, you would think (hope?) that at least a few of the biggest names would have cleaned up their act. And while some of them may have taken token steps forward, a little bit of research shows that many of them are still some of the biggest destroyers of our environment. For example:

While 3M was touting its “sustainability” efforts at the 2014 Sustainable Brands conference in San Diego, it’s embroiled in a lawsuit over the manufacturing and disposal of perfluorinated chemicals.

While Walmart was touting its “sustainability” efforts at the 2014 Sustainable Brands conference in San Diego, its fossil fuel consumption & emissions are expanding, rising 2 percent in the last year alone. It is now right behind Chevron on the list of biggest climate polluters.

While BASF was touting its “sustainability” efforts at the 2014 Sustainable Brands conference in San Diego, it is busy producing toxic pesticides which mass-kill bees. And without bees, humans will not survive on planet Earth.

greenwash

While SC Johnson was touting its “sustainability” efforts at the 2014 Sustainable Brands conference in San Diego, it continues to sell Windex, Pledge, Glade “air fresheners,” Raid, Off, and plastic bags. Somehow, I have trouble matching up “We’re sustainable now” with the product line the company manufactures. That’s some “family company”.

While Coke was touting its “sustainability” efforts at the 2014 Sustainable Brands conference in San Diego, it is sucking India’s water supply dry.

While Johnson & Johnson was touting its “sustainability” efforts at the 2014 Sustainable Brands conference in San Diego, it continues to fill store shelves with Splenda, toxic sunscreen, and chemical-filled baby shampoo.

While Bumble Bee Foods was touting its “sustainability” efforts at the 2014 Sustainable Brands conference in San Diego, Greenpeace was protesting at its new headquarters, chanting “Bumble Bee, stop ripping up the sea.”

Just because a brand goes to or sponsors a “sustainability” conference doesn’t actually mean the company is doing anything sustainable. It’s a great way to buy great PR (“We just attended Sustainable Brands!”), get some free food and drinks, and have the chance to pat each other on the back for not doing much more than hoodwinking the public. Don’t believe the hype. Look for the truth.

Filed in: Greenwash • Tags:

About the Author:

After a varied past of being a test driver for automotive television programs, a Hollywood studio lackey, and an online media sales director, David is now the publisher and editor of The Good Human. In his spare time he rides motorcycles, drinks good beer, and builds stuff in the garage. You can follow him on Twitter at @thegoodhuman or G+ at Google
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Comments (3)

  1. Janice says:

    And consumers keep patroning them. It’s actually really easy to not have a need for any of those corps, too. That’s the sad thing. Thanks for the story.

  2. Sandra says:

    This stuff makes me sick…

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