100% Pure Fruit-Pigmented Mascara


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A few weeks back, my girlfriend ordered some all-natural mascara from the company 100% Pure. She had been searching for a non-toxic mascara, and finally decided to try out this 100% Natural, 100% Vegetarian, fruit-pigmented mascara. After using it for a couple of weeks, she let me know that she really likes it and that I should let the readers of The Good Human know about it as well.

I always refer to the Skin Deep database when researching any skincare products, so I headed over there and looked up this mascara. It receives a score of 2, which means it is a low health concern. The testing hasn’t been updated since 2009 on this product, so I am not sure if they have tested the latest version of it, but a score of 2 is a really good score when it comes to makeup. So far, so good.

The information from the website says that the mascara “lengthens, separates, thickens and glosses lashes with fruit pigments and black tea pigments” and is available in four different shades – Black Tea, Blackberry, Blueberry, and Dark Chocolate. The ingredient list actually makes me kind of hungry:

Ingredients: Organic Green Tea, Vitamin E (a-tocopherol), Honey Beeswax, Contains All or some of the following Pigments: Blackberry, Blueberry, Black Tea, Grape Skin, Pomegranate, Acai Berry, Boysenberry, Blackcurrant and Raspberry, Oat Protein, Wheat Protein, Provitamin B5, Seaweed Powder, Coconut Stearic acid, Mica (for shimmer in the Blackberry and Blueberry), Cocoa Butter, Pearl Powder, Rice Powder, Cacao Powder and Powdered Coffee Beans, Lavender Honey, Extracts of Oregano, Thyme, Rosemary, Lavender and Golden Seal

100 percent pure fruit pigmented mascara

Seems this company has really taken the time to make cosmetic products that are safe, natural, and non-toxic. They are vegan, not tested on animals, and they don’t use fragrances or perfumes, synthetic chemicals, chemical preservatives, parabens, sulfates or harsh detergents. I wish more companies would put in the necessary effort to protect us all from cancer-causing chemicals and toxic ingredients, and I hope more women (and men!) begin purchasing safer, non-toxic skincare products. As they say, if you can’t eat it you probably shouldn’t be putting it on your body!

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  1. They don’t use any preservatives, not even natural ones. So, my friend who is a biological chemist tested 2 or 3 of their products. They tested positive for staph! No WAY I would use their products! Every product with water needs to be preserved, and there are plenty of totally safe and natural ways to preserve products.

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