It’s not so long ago that the term “greenwash” was invented to describe those companies who had apparently become concerned about the environment. Those who have shown a genuine commitment should be applauded for their efforts. However, for others this was nothing more than a cynical ploy to ride off the back of consumer concerns and profit from their new found eco-friendly status. The situation was often pitiful – so called organic goods appeared on supermarket shelves that had been flown literally around the world clocking up huge air-miles, alongside food products that contained ingredients such as palm oil obtained from the plantations built on cleared rainforests.
The most recent ploy is the suggestion that eco-friendly, fair trade and organic goods and services are more expensive. And that during a recession green consumerism has to take a backseat. Consumers will look for the lowest cost option and will put green concerns to the back of their mind until the good times return. This is a ploy because it’s a generalization that does not hold true.
For starters, you can switch to an eco-friendly electricity supplier at no extra cost than your current provider. You can switch to an ethical bank at no extra cost and highly competitive terms. Energy saving devices will actually save you money in the long-run. The list is endless. Living more sustainably doesn’t cost money, it saves money.
Copyright © 2002-2013. All rights reserved