Does Green Consumerism Have To Take A Backseat During A Recession?

6 Comments

 
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It’s not so long ago that the term “greenwash” was invented to describe those companies who had apparently become concerned about the environment. Those who have shown a genuine commitment should be applauded for their efforts. However, for others this was nothing more than a cynical ploy to ride off the back of consumer concerns and profit from their new found eco-friendly status. The situation was often pitiful – so called organic goods appeared on supermarket shelves that had been flown literally around the world clocking up huge air-miles, alongside food products that contained ingredients such as palm oil obtained from the plantations built on cleared rainforests.

The most recent ploy is the suggestion that eco-friendly, fair trade and organic goods and services are more expensive. And that during a recession green consumerism has to take a backseat. Consumers will look for the lowest cost option and will put green concerns to the back of their mind until the good times return. This is a ploy because it’s a generalization that does not hold true.

For starters, you can switch to an eco-friendly electricity supplier at no extra cost than your current provider. You can switch to an ethical bank at no extra cost and highly competitive terms. Energy saving devices will actually save you money in the long-run. The list is endless. Living more sustainably doesn’t cost money, it saves money.

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Comments

  1. I agree completely. Quite often, the greener choice is often the less expensive. It’s about making more consious decisions and choosing to spend your money in a way that is more responsible. Most of the time, that doesn’t mean a bigger hit to your wallet. During an economic downturn, true “green” is the only way to go. At its basis, it’s about simplicity, conservation and using (or reusing) what you have.

  2. It’s such a misconception that “green” costs more; if only people would take a look before making that call they would see that it’s not the case!

  3. I think one of the ways that the eco-friendly companies can promote their products is that they have quality and in many cases are hand-made so they may last longer

  4. No. In a recession long term investing should take a front seat if you are thinking of holding securities for 10 years or more.

  5. Don’t forget what it takes to make a green product:
    On the article about water bottles:
    That aluminum used for the “best bottle” has to be MINED and processed, please don’t forget about those processes. Also, consider the implications on global markets if these bottles suddenly become popular. Aluminum prices would increase, and quite possibly many jobs would be lost/created. Waht about transportation. Think carefully, although I do like your use of reasoning, before endorsing a product.

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