Greenwash Of The Week: Aqua Mist “Freshness Of Nature”.


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Um… no.Trigger diffuses fragrances inspired by the freshest places on earth” by spraying chemicals all over your house. Calming Magnolia & Cherry Blossom, Cool Linen & White Lilac, Fresh New Day, Fresh Waters, Lavender & Mountain Breeze – all made by mixing synthetic “fragrances” of unknown origin (usually made from petroleum) considered dangerous and toxic. Fragrances used in personal care products can have as many as 200 ingredients and can cause headaches, dizziness, rash, hyperpigmentation, violent coughing, vomiting, and skin irritation. And companies don’t have to tell you what makes up the fragrance other than to label it “fragrance” – doesn’t sound too natural to me.

What does the Material Data Safety Sheet say for this product? Well…

– Move to fresh air
– Wash off immediately with soap and plenty of water removing all contaminated clothes and shoes
– Rinse thoroughly with plenty of water for at least 15 minutes and consult a physician
– Flammable

Last time I checked, the “Freshness of Nature” didn’t need me to do any of those things when I was exposed to it. There are a lot of ways to freshen the air in your home naturally. Do yourself and your family a favor and freshen your home without toxic sprays and cover-ups.

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  1. Nature isn’t “green” by default? After all, marketing toxic chemicals as a replacement for nature isn’t exactly honesty.

  2. Is this really a Greenwash? The product never claims to be green, or natural, just that it smells like nature. I’m sure some people might be taken in by the ad, but who would honestly assume that a product like this is green, especially since the marketing materials never make any such claim?

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