Greenwash Of The Week: Coca-Cola’s “Green” Can.

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This is so dumb I almost didn’t even want to use it. And the fact that it is being pimped as a good idea by a “green” site is, to be honest, even worse than the concept itself. But anyway, here it is – the Greenwash of the Week – a Coca-Cola can without…wait for it… paint on the outside. Never mind what’s inside the can at all – it’s just an aluminum can without red paint on it. Doesn’t sound too “green” to me at all. Sounds more like a “greenwash”, actually. Removing the red paint from a can doesn’t make a product full of high-fructose corn syrup and other “stuff” any more green at all. And for the author of the article I linked to above to completely ignore that fact while stating Oh, and the added bonus is that when there are no factories being powered, there is no”¦power….You can’t tell me that you wouldn’t love taking a picture of yourself holding this can!” is pretty absurd. This is the kind of thing that companies like Coca-Cola love to see – environmentalists doing the greenwashing for them! (Besides, will Coke be made without a factory now, too?)

Don’t get me wrong – I like Coke. I like the way it tastes, and I do drink it occasionally. But I know it’s not green, even if the can is silver instead of red. 🙂

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Comments

  1. oh, and in that original post the lady talks about ingesting toxic inks… does she lick her soda can? and does it take more processing to create the relief on the can.

  2. Left a comment on the original post. How idiotic! It takes energy to stamp/form aluminum, probably more than is saved by not including the ink on the can. Setting aside the fact that it looks like it would be harder to read, which defeats the efforts to put caloric content front and center on sodas. Not to mention that it does nothing for th bisphenol A containing epoxy resin or the HFCS containing product.

  3. In all fairness, as far as I’ve heard, this isn’t a Coca-Cola idea or plan; someone somewhere on the internet came up with the idea and thought Coca-Cola should do it. So…I don’t know if it’s really a greenwash, since it’s not an attempt by the company to make their product look greener.

  4. As the Content Director for Greenopolis, I take exception to the charge of Greenwashing.

    This post is not greenwashing at all.

    It isn’t a post cheerleading the work of a multinational corporation.

    It isn’t a post about the nutritional qualities of mass-produced soda.

    It’s a post about one designer’s quest – working on his own – to improve a recyclable product by removing the need for paint and inks (and the resulting factory work involved in producing those inks and paints).

    Greenopolis not a “green” site that’s in the business of greenwashing. We’re a true green site that focuses on recycling, conservation and increasing the transformation of waste into resources.

    If the green movement can’t see an something for what it is (and applaud any attempts by designers to move the ball down the field), but would instead prefer to simply complain about something doesn’t meet a very narrow definition of “green,” then nothing will ever get accomplished.

  5. Sorry, it’s greenwashing. Your writer thinks that without ink, Coke doesn’t need power to make their cans and she can then eat the can itself because there is no more toxicity. I mean, who wouldn’t want to have their picture taken with this “green” can? 😉

    There is nothing green about this can, and it doesn’t deserve to be touted as “green” on a “green” website. It’s stuff like this that gives the entire movement a bad name and confuses those still trying to learn the difference between things that are actually green and those that are just washed in green. It does a disservice to those people.

  6. the point of this coke can saying its green is because uncolored cans can be recycled into something else, whereas colored aluminum can only be recycled into other soda cans, if at all, and the coloring in them requires much more energy to remove and re-use. so before you go bashing so much, get ALL of the facts…

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