I got two whoppers in my inbox this week, so I wanted them to share the honor of Greenwash of the Week! One is from Walmart and one is from Chevron, so you know this is going to be good. Let’s take a look…
First up, a company called Greener World Media sent me a press release about Walmart:
“Walmart has introduced a bold new initiative to assess companies and products along its supply chain. The Index asks 15 key questions, and its depth and complexity has immediately become a subject of debate. It also holds the potential to redefine the meaning of ‘sustainability’, reflecting the view of the world’s largest retailer, Walmart, in partnership with academics, NGOs, industry groups, and other retailers. Are you ready to comply? On September 24th, join Walmart and a panel of experts on business law and environmental management to learn the essentials of the Sustainability Index.”
First of all, I talked about this new “sustainability index” that Walmart is embarking on and just how ridiculous it really is. But the part that got me, above what I already knew, was that the company sending out this crap to people is called Greener World Media. Seems that big box stores are not alone in their greenwashing efforts – even PR companies will get involved as long as the pay is good!
And next up in the Greenwash of the Week double-header is a perennial favorite – Chevron. I received the following press release this week as well, outlining what Chevron planned to talk about at a Green Trade Network conference later this month:
“Chevron Energy Solutions will be giving the ”˜keynote’ speech at the 2nd annual Green Trade Network conference in Santa Cruz on September 25TH. Marty Kurtovich, Senior Business Development Manager for Chevron will be discussing their renewable energy initiatives including some innovative concepts for Coastal cities such as Santa Cruz.”
Ahh yes, a Green Trade Network conference having Chevron give the keynote speech for them. Makes total sense, right? I mean, after all, Chevron couldn’t be the company that bankrolled the opposition to the California Clean Energy Initiative or was involved with helping to spread fear over the supposed dangers of CFL light bulbs. Right?
The blatant greenwashing by these major companies is just sad, really. And it’s up to us to call them on it and not let them get away with it. Spread the news, tell a friend, write a letter – if you see greenwashing, let others know about it!
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