This week’s Greenwash comes to us courtesy of Fiji Spring Water – “Every Drop Is Green“. I saw a bottle of this stuff at a mineral spring my wife and I were at last weekend and I started reading the bottle and was amazed at what they were trying to sell to consumers; that they were, in-fact, “Green” and that they were an eco-friendly company. Um, ok. Well, let’s take a look:
So when they say that “Every drop is green”, nothing could be further from the truth. To their credit, they are doing several things to try to be more environmentally friendly, but marketing water sold in a plastic bottle as “green” is definitely not one of them. Add in the fact that a study by the Environmental Working Group found that bottled water had the same amount or more of chemical contaminants than tap water does, and you can really see the greenwashing in full effect. I wish bottled water companies would just come out and say “Yes, we know it is bad, but some people like water in plastic bottles, so we are not going anywhere”. At least then they would come across as honest.
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