Greenwash Of The Week: Flying The Private Jet To Copenhagen.


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OK, so the title of the article I am going to link to doesn’t actually have a lot to do with “taking the private jet to Copenhagen” but it sure is catchy…and somewhat true. Instead, the article does a great job of pointing out the greenwashing and greenpocrisy of well-known “green” celebrities. A few fantastic tidbits from this Greenwash of the Week article include:

– John Travolta notoriously encouraged the British public to do its bit to fight global warming , after flying into London on one of his five, yes, five private jets (one of which is a Boeing 707).

– Oprah Winfrey, who preaches eco-virtue from her TV pulpit, travelled in a 13-seat Gulfstream IV private jet for years.

– Perhaps more egregious, because she is a much more in-your-face global-warming campaigner, is Dame Trudie Styler, film financier and wife of Sting. Not only do she and her husband run seven homes and travel between them in private jets and a fleet of cars, but in 2007 an employment tribunal revealed Styler was furious when her pregnant chef refused to travel 100 miles to prepare some soup and salad.

– Tom Cruise , who has campaigned for the LA-based environmental group Earth Communications Office , also has an air fleet and a licence to pilot his five planes.

– U2’s latest world tour … produces the carbon equivalent of the annual emissions of 6,500 British homes , or a rocket trip to Mars and back.

And that’s just the tip of the iceberg. The article also points out those eco-celebs who walk the walk, like Ed Begley Jr and Woody Harrelson, who are truly living green while preaching green. And while I have written many, many times about doing our best and how we aren’t as green as some think we are, it’s important to note that these people are multi, multi-millionaires and billionaires who could afford to do the right thing 100% of the time but instead choose not to – while telling us what we should be doing. That is a big greenwash.

Read the entire article at The Times Online in the UK.

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  1. I do feel bad at times when I pick something that is not as green as I would like. But having a large family, sometimes the cheaper thing wins. As you said these people have a LOT of money and can be green all the time. Yes very upsetting to see that they are not.

  2. Have you done any posting regarding the hacked emails from the Climate Research Unit at East Anglia University? I think the story came to light about two weeks ago. There seems to have been a coordinated effort to suppress climate data on the part of at least a few scientists.

  3. I love the section. Green washing is without a doubt one of my strongest pet peeves and something that should not be tolerated.

    Its an issues I talk, think, and act upon on a daily basis, but I feel the issue has lost some perspective.

    I recently wrong a post about why I think green washing has a beneficial purpose ( although it really does anger off and I’m not saying it is good in itself. I sent a tweet @thegoodhuman asking for a response, to which I received this:

    @topherwilliams Corporate lying to sell products to unsuspecting shoppers is never good, sorry.

    I think we need to stop thinking the world is black and white, good or evil, to my understanding that is very ‘George Bushish’. It is completely possible that greenwashing is both a good AND bad thing. The fact that companies are greenwashing shows that the movements is gaining traction and having an impact. The problem with the word green is that there is no definition. The rejection of greenwashing, like in your posts, help to educate why something is not green and in the process establishes a definition. Understanding the greenwashing is part of the process actually makes it more worth it to show why its bullsh$%.

    Without a doubt it has become out of control, some reports so 98% of green products are greenwashed. Is this not a huge opportunity to uncover all these lies? Should we not be excited to do this?

    Awaiting your response.


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