This week’s Greenwash comes from a press release I read the other day regarding the cruise company Crystal Cruises. Crystal is a luxury cruise line with trips that go all over the world, and their ships have casinos, pools, dance clubs, restaurants, theatres, and bars aboard. Just as a reference point, the average cruise ship with 3,000 passengers and crew generates about 30,000 gallons of human waste and 255,000 gallons of non-sewage gray water every day it is cruising. But this post isn’t about cruising itself or it’s environmental concerns; rather, it is about a cruise line sending out a press release about “Going Green” when they know they are anything but…
This fall, Crystal Cruises’ guests have the opportunity to give back and see Valetta, Malta from a different point of view on award-winning Crystal Serenity voyages this fall. A brand new Crystal Adventure invites travelers to “Go Green” in Malta, by planting trees in the island’s only national park, donating food at a local charity and learning eco-conscious planting and harvesting practices at a local organic farm.
Sure, it sounds good on the surface – who doesn’t think that planting trees in a national park, donating food to a charity, and learning organic farming isn’t a good thing? But at what cost do this “going green” come at? As I stated above, 30,000 gallons of human waste and 255,000 gallons of non-sewage gray water is generated each day by an average cruise ship. However, that’s not all. For every day they are cruising, they also generate:
That’s per day. While basically any vacation-oriented activity involving travel is not exactly good for the environment, there is a difference between a cruise company just doing what it does best – cruise – without excuses, and a cruise company trying to trick people into thinking that cruising could ever possibly be “green”. It cannot, same as flying cannot ever be green. So don’t fall for this kind of Greenwash marketing. If you want to cruise, take a cruise. But don’t do it because they cruise company tells you it’s eco-friendly, as it’s a lie.
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