I came across this weeks Greenwash on the Organic Consumers website, and it involves a company using a fake “Organic” label on a cleaning product. Seems the company, Holy Cow Products, proclaims to make cleaners that “contain a blend of soaps (surfactants, emulsifiers, and lifters) which are derived from organic and natural resources and are biodegradable” They think their product is so good, in fact, that they made up their own version of the USDA Organic Certification label. Take a look:
And here is what the real USDA label looks like:
Now, your average person wouldn’t even notice that the label is a fake and just take the company at their word. This is the kind of Greenwash we need to look out for — don’t let companies get away with this kind of b.s.!
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