Touted as a Coast to coast mobile educational tour to promote environmental sustainability, one has to wonder why no one noticed that a coast to coast trip in a giant bus might not be sending the right message. The National Clean Air Green Tour is “a mobile marketing initiative” that will “give visitors hands-on experience with well-known brands that support environmental awareness”. So there you have it – it’s a traveling advertisement designed to get you to believe that these brands support environmental awareness. Well, if that’s the case, let’s see whatcompanies involved in this traveling ad. Maybe it’s really great companies that are truly walking the walk when it comes to environmental stewardship! Let’s take a look at current and previous sponsors:
Oberto Beef Jerky
Um…am I the only one that thinks that if you were to put together a Clean Air Green tour, you might want to pick companies that are truly green? This is just a mobile advertising campaign at best, and a greenwashing event at worst. Watch out – it’s everywhere.
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