Greenwash Of The Week: Sustainable Forestry Initiative.

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You learn something new every day…if you look carefully. The folks over at ForestEthics have put together a report card of sorts about the paper practices of the office supply sector. “Green Grades 2009: A Report Card on the Paper Practices of the Office Supply Sector” draws from company surveys and their own research, and rates the companies on 6 forest-related environmental measures, including the extent to which they avoid selling paper from Endangered Forests and other controversial sources, and to which they instead promote paper from certified well-managed forests and recycled fiber. Inside their report card is a Greenwashing Report section, and one of the organizations listed is the Sustainable Forestry Initiative. Here is what they have to say about them:

The Sustainable Forestry Initiative claims to “consider all forest values” and help consumers identify “responsible” and “sustainable” forest products. But there’s nothing sustainable about an eco-labeling scheme that fails to protect endangered species and the last old growth forests in the US, ignores most types of illegal logging in Indonesia, and rubber stamps business as usual industrial logging. But what would you expect from a timber industry trade association?

Well, for an organization called the Sustainable Forestry Initiative, that sure sounds like a load of greenwash to me. What do you think? If you have a second, I recommend checking out ForestEthics and their report card, which you can download at their site.

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Comments

  1. You fail to mention that ForestEthics has a vested interest in FSC, the competitor of the Sustainable Forestry Initiative. Perhaps it is not the Sustainable Forestry Initiative that is the “Greenwash of the Week”, but rather ForestEthics?!?

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