How To Spot Greenwashing

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Also, look for labels that show a given offering has been vetted by a reliable third-party. For example, the U.S. Department of Agriculture’s Certified Organic label can only go on products that meet the federal government’s organic standard. Just because a label says “made with organic ingredients” or “all-natural” does not mean the product qualifies as Certified Organic, so be sure to look beyond the hype.

Even some eco-labels are suspect. If you see one you don’t recognize, look it up on Ecolabel Index, a global directory tracking 400+ different eco-labels in 197 countries across 25 industry sectors. The free online resource provides information on which company or group is behind each certification and whether or not independent third-party assessments are required.

CONTACTS: CorpWatch; Greenpeace Stop Greenwash; Ecolabel Index.

EarthTalk is written and edited by Roddy Scheer and Doug Moss and is a registered trademark of E The Environmental Magazine (www.emagazine.com). Send questions to: earthtalk@emagazine.com. Subscribe: www.emagazine.com/subscribe; Free Trial Issue: www.emagazine.com/trial. Drawing the green grass image from BigStock.

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