VitaminWater for Your Health?
‘VitaminWater’ is a widely available and best-selling beverage manufactured by the CocaCola brand. It is thought by many consumers to offer some benefits to health. Considering that it is called ‘VitaminWater’ this idea is not very surprising, both elements of the name being things that are absolutely necessary for our wellbeing. The tag line for this beverage is that you are buying a nutrient enhanced water beverage.
The packaging also indicates that VitaminWater is a healthy way to keep hydrated, with varieties such as ‘Focus’ which is said to promote eye health, due to the added antioxidant vitamin A, and ‘Revive’ which has potassium and B vitamins included.
It may therefore be a shock for you to learn that in court, CocaCola’s lawyers claimed that “No consumer could reasonably be misled into thinking that VitaminWater was a healthy beverage.”
What is inside?
The list of ingredients found on each bottle states that after water, ‘crystalline fructose’ is the next most prominent component. Sugar. 13 grams of sugar per serving. You could argue that this is quite modest when compared with other bottled drinks on the market. That is until you have a closer look. There are in fact 2.5 servings in each bottle, meaning that the total amount of sugar per bottle is 32.5 grams, which is almost the same as a can of coke.
No wonder that Vitamin Water has been described as little more than non-carbonated soda.
What about the vitamins and fruit?
The vitamins that are added to this beverage consist of very small amounts of synthetic chemical compounds that are not easily absorbed by our bodies.
You will not find fruit inside VitaminWater. CocaCola uses artificial flavourings to allow them to describe a beverage as ‘kiwi-strawberry flavour’. There is no actual kiwi or strawberry inside the kiwi+strawberry VitaminWater.
So in fact, the product name, serving size and marketing are all designed to fool consumers into feeling like they are making a healthy choice, when in fact that is far from the truth.
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