WE ADD UP Is Counting People Dedicated To Reducing Their Carbon Footprint.


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We Add Up - Get Counted

A newly launched program called WE ADD UP is counting those of us who are dedicated to reducing our carbon footprint – and selling organic cotton t-shirts that tell what you did and what your number is. WE ADD UP encourages people to make small or even large changes in their lives to reduce greenhouse gas emissions. On the back of each shirt is a word or phrase that describes an action almost anyone can take to reduce their carbon footprint, the contribution their lifestyle makes to greenhouse gas emissions, such as, Unplug, Lights Off, Carpool, Hybrid, Bike, Buy Local, and 18 others, and you can choose which action you are committed to and get counted in. Also, ten percent of the profits are donated to environmental groups, such as The Alliance for Climate Protection, The Earth Island Institute and The Green Project in New Orleans.

Direct from the source, WE ADD UP:

WE ADD UP, a global warming awareness project that is a COUNT of people committed to reducing their carbon footprint, has just launched last week, reaching 73 countries in that short time. WE ADD UP is an organic t-shirt campaign and each tee is custom printed with a number.
Your number represents YOUR position in the sequential global count! Our motto is: No one can do everything. Everyone can do something.

If interested, please go over and check them out as it’s a pretty cool system that allows us all to take part in reducing our footprint and showing the world what we do to make it happen. WE ADD UP.

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  1. Hi Daniel and David,

    Thanks for your interest in marketing WE ADD UP. Right now, we are reaching out to bloggers, environmental organizations, and the media to help us get the word out. And, we’re pushing our fundraising program. Schools, colleges, and non-profits are eligible to run the WE ADD UP fundraiser, so instead of selling non-organic chocolate and virgin wrapping paper, they can educate their community and get them counted in the fight to stop global warming. Fundraising orgs get 20% of sales to keep for their groups. http://www.weaddup.com/fundraiser

    Any additional ideas or help you have would certainly be appreciated- best to reach me at jill@weaddup.com


  2. Rachel – I do fully agree with you, but then again, I am active in the “cause” already, like yourself. There are a ton of people that are not involved and maybe a t-shirt is the only way to get them to be involved…I know it sounds ironic, but sometimes the average consumer needs a little “push” to start to get involved in something, and things like this do work.

    On the other hand, companies selling us $300 can compactors to shrink our recyclables is a bit silly. 🙂

  3. I like the message, but do they really need to hawk the t-shirts? Given the amount of clothing Americans toss each year, another t-shirt strikes me as unnecessary. The push toward consumption is a bit ironic, don’t you think? Are we serious about reducing our footprint? I’m tired of being told I need to buy more crap to make a difference in the world. I don’t need a number to make me feel special, or a t-shirt as tangible proof that I am tangentially linked to a green cause. If you really want to be the change, 1.) live it out, and 2.) throw 20 bucks toward a good cause, no strings attached.

  4. David,

    Thanks for the response. I understand that some people want something to show for their contribution. My frustration is that some of the greenest choices don’t yield immediately visible results. I am heartened to see the sprouting of green culture, but also dismayed that most people view this as an opportunity to buy something new, as a means of wearing their green cred on their sleeves. Often the humble, minimalist, non-trendy solutions bring forth the most positive change.

  5. Honestly, buying nothing is the best thing we can all do, but for those just getting involved, they want something to show off for their involvement. And at least with these shirts, some of the money goes to charity. Thanks for the comment Rachel!

  6. I absolutely agree with Rachel that the most important things we can do to help have nothing to do with buying more stuff. I, too, am disheartened when I see really great organizations feeling the need to offer some sort of product to entice people to give to a worthy cause or to get involved. Normally, I don’t go for it. However, this time I am. I am going to order a few of these particular shirts for my family; not because I want “something for my money” nor because I need it to feel special nor to get some sort of recognition for being “green” – I don’t need any of that. I like the particular message that is on it. I look at this particular design as advertising for the “cause”. If someone is stuck in line behind me at the grocery store or at a voting station – anywhere – and they read it and they think about it or they strike up a conversation (or even an argument) about it, I feel it’s worth a try. For too many people still, the subject just isn’t crossing their minds. I’m looking at it as a gentle reminder for them – even if it’s for just a second. The more they see the message, out there in their neighborhood on an actual person who cares (and not just in the remote world of the TV or in a magazine) the more they may be influenced. At least, that’s what I’m hoping. Maybe I’m just feeling desperate lately.

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