Win the war against junk mail in 4 simple steps
American households are bombarded with around 70 pounds of unwanted mail every year! A study by the Consumer Research Institute showed that around 44% of bulk mail is discarded unopened, yet we each still spend 8 months of our lifetime opening what remains! Such a shame to think that all of that junk mail could have happily remained in the forest where it belonged.
Stopping the endless flow of useless paper into our homes will not only declutter and reduce irritation, it will also be saving energy! Trees, water and fuel are wasted in producing unwanted catalogues and flyers.
Claudia Thompson, author of Recycled Papers: The Essential Guide reports that it takes approximately 24 trees and 2,500+ gallons of water to produce one tonne of junk mail paper……in other words 96 million trees just in the States. Less than half of this is recycled according to the EPA, which means that a staggering 48 million trees are discarded every single year!
Fortunately there are steps that you can take to stem the tide of junk.
1. Direct Marketing Association
The Direct Marketing Association is a great place to start. Almost 3,600 companies are represented by the DMA and they are under obligation to respect your wished. You can easily opt-out of receiving mailers for free online following this link. You can do the same for email here. Just visualise that beautiful empty inbox!
Epsilon’s Abacus Cooperative is a marketing tool used by many retail companies and catalogues. Information is shared between groups about customer in exchange for new potential customers. You can opt out by phone or email. Send your full name and addresses from the last 6 months to email@example.com or phone 1-888-780-3869, leaving those same details.
3. Credit Bureaus
A large percentage of junk mail is made up of pre-approved offers of credit from credit card companies. You can opt out of these online by visiting www.optoutprescreen.com in the States, to calling 1-888-5-OPTOUT (567-8688) to be removed from Experian, TransUnion and Equifax, the three largest credit reporting agencies. This will need to be done around every five years.
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