Ever feel like the environmental movement is always climbing a hill but will never, ever reach the top? Our President, who once stated he would do something to help protect the environment, has pretty much dropped that idea by the wayside. The CO2 level in our atmosphere is expected to pass record levels this month, [...]
Q: I hear the term “greenwashing” a lot these days but am still not sure exactly what it means. Can you enlighten me on how to spot greenwashing? In essence, greenwashing involves falsely conveying to consumers that a given product, service, company or institution factors environmental responsibility into its offerings and/or operations. CorpWatch, a non-profit [...]
In this Funny or Die video, two advertising geniuses come to help the Chevron executives plot to trick you into thinking they are going green when they are doing the exact opposite. Anatomy of a Greenwash from Paul Scheer
The following is a guest post by Erin Ely of Ely Organics. You can read more from her on her website or follow her on Twitter. Every year October is Fair Trade month. I support Fair Trade and have known about the fair trade movement for many years.If you don’t know about Fair Trade here [...]
Last week, the Federal Trade Commission proposed changes to the methods that companies use to claim environmental friendliness. The FTC is currently reviewing its “Guides for the Use of Environmental Marketing Claims“, which was last updated in 1998 – well before “green” became a marketing catchphrase used to sell products. Some proposed changes include: – [...]
As I wrote last month, it can get pretty annoying when your friends harass you to vote for their favorite cause to “win” a grant from the now-ubiquitous Pepsi Refresh Project. But lately I’ve been especially disappointed to see so many worthy food causes jumping on this marketing-disguised-as-philanthropy bandwagon. Let’s not forget that PepsiCo owns [...]
